Example of successful buzz marketing: Twingo 2 launch operation in France

14 years after the launch of the brand’s small city car, Renault is renewing its model and wishes to mark this launch as it should. The first version of the car marked its time with its concept and positioning, the … Read More

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Marketing approach

The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit. Understanding consumer behavior involves a double research effort (via qualitative studies or quantitative studies). The intrinsic dimension is what is unique, which is unique to each person as a way to represent and practice the act of consumption. The extrinsic dimension consists of the external elements that surround and can influence their choices and decisions. For the marketer, the decision making process of the consumer spans stages and involves many parameters.
Market research are used to gather information to better understand the coveted target and environment (legal, political, social, regulatory, economic, cultural …) of the target. This will adapt methods of operational and strategic marketing accordingly.

Marketing approach

Web 2.0 Definition

Web 2.0 is the evolution of the Web towards greater simplicity (requiring no technical knowledge or computer for users) and interactivity (allowing everyone, individually or collectively, to contribute, share and collaborate in various forms). The term “Web 2.0″ means all technical, features and uses of the World Wide Web that follow the original form of the web, especially interfaces that allow users with little technical knowledge to adopt new functionality of the web. Thus, users contribute to the exchange of information and can interact (share, exchange, etc.) simply, with both the content and structure of the pages, but also between them, creating this way the social web. The user is using the tools at its disposal, as an active person on the canvas.

The term “2.0″ is now used as a generic term to apply the concept of Web 2.0 to other application domains.

Web 2.0 Definition

BIBC 2021: International Conference on Big Data, IoT and Blockchain

2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) October 23 ~ 24, 2021, Sydney, Australia  https://csen2021.org/bibc/index Scope: 2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) will provide an excellent international forum for sharing knowledge and results … Read More

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The Evolution of Currency

Money in various forms, from bartering to modern financial tools, has been an important institution for organized societies from the earliest times. History provides examples with many alternatives of the role of money that offer insights on today’s economic issues. … Read More

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