14 years after the launch of the brand’s small city car, Renault is renewing its model and wishes to mark this launch as it should. The first version of the car marked its time with its concept and positioning, the … Read More
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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More
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The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit. Understanding consumer behavior involves a double research effort (via qualitative studies or quantitative studies). The intrinsic dimension is what is unique, which is unique to each person as a way to represent and practice the act of consumption. The extrinsic dimension consists of the external elements that surround and can influence their choices and decisions. For the marketer, the decision making process of the consumer spans stages and involves many parameters.
Market research are used to gather information to better understand the coveted target and environment (legal, political, social, regulatory, economic, cultural …) of the target. This will adapt methods of operational and strategic marketing accordingly.
In Europe, publishers are part of a highly competitive media market. The publishing sector deals mostly with newspapers, magazines, books and directories. In 2010, the EU publishing sector was composed of around 90 000 enterprises, collectively employing 900 000 persons … Read More
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2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) October 23 ~ 24, 2021, Sydney, Australia https://csen2021.org/bibc/index Scope: 2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) will provide an excellent international forum for sharing knowledge and results … Read More
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Printing is a set of techniques allowing the reproduction in large quantities, on material support, of writings and illustrations, in order to allow mass distribution. Generally, flat supports are used and the most used material is paper or textile. These … Read More
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Retributive justice or retributionism is a theory of justice – and more specifically a theory of punishment – that holds that proportional retribution is a morally acceptable response to the offense or crime, regardless of whether or not this measure … Read More
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Book publishing is the ‘oldest’ of the media and content industries, as it can be traced back to the 1st century AD when the modern book format was introduced. The codex, a book made of a number of sheets of … Read More
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Money in various forms, from bartering to modern financial tools, has been an important institution for organized societies from the earliest times. History provides examples with many alternatives of the role of money that offer insights on today’s economic issues. … Read More
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In space and time, the intensity of intercultural communication and interlinguistic exchanges depends largely on the quantity and quality of information translated from one language into another, but history has shown that the circulation and “notoriety” of ideas are not … Read More
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