Internet Marketing, SEO & Advertising

Internet Marketing, SEO & AdvertisingA guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits.
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings.
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.
Other components of the promotional mix include publicity, public relations, personal selling and SHOP SHOP SALE s promotion.
Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

CONTENTS:

Advertising
– History
– Media
– Impact
– Public service advertising
– Flyposting
– Social impact
– – Regulation
– – Critiques of the medium
– – Public perception of the medium
– – Effects on communication media
– Future
– Advertising agencies
– – Agency personnel
>Online advertising
– Overview of the market
– Payment conventions
– Rich Media advertising
– Email advertising
– Affiliate marketing
– Contextual advertising
– Domain parking
– Type-in traffic
– Advertising network
– Classified ad
– Ad serving
– – Central ad server
– – Ad Server Functionality
– – Pop-up ad
– – – Background
– – – Non-browser pop-up ads
– – Popup generators
– – – Background
– – – Are Popup Ads Annoying?
– – – Recent works
– – Hover Ads
– – – Background
– – – Technology
– Web banner
– – History
– – Standard sizes
– – Types of web banners
– – – Message Plus Unit (MPU)
– Ad filtering
– – Browser integration
– – External programs
– – Common advertising techniques
– – Pop-up blocking
– – – Problems with pop-up blockers and non-advertising ‘pop-ups’
– – – Circumventing pop-up blockers
– Payment
– – Cost Per Impression
– – – Cost Per Mille
– – Cost Per Thousand
– – – Effective Cost Per Mille
– – Cost Per Action
– – – Effective Cost Per Action
– – Cost Per Click
– – Pay per click
– – – Categories
– – – – Keyword PPCs
– – – – Product PPCs
– – – – Service PPCs
– – – – Pay per Call
– – Click-through rate
– Click fraud
– – Pay per click advertising
– – Non-contracting parties
– – Organization
– – Litigation
– – Solutions
Spam
– Solutions to the spam problem
– Spamming in different media
– – E-mail spam
– – Messaging spam
– – Newsgroup spam and Forum spam
– – Mobile phone spam
– – Internet telephony spam
– – Online game messaging spam
– – Spam targeting search engines (Spamdexing)
– – – Blog, wiki, guestbook, and referrer spam
– Commercial uses
– – Comparison to postal “junk” mail
– Spamdexing
– – Content spam
– – Link spam
– – Other types of spamdexing
– Cloaking
– Page hijacking
– Doorway page
– Scraper site
– Spam blogs
– – History
– – Problems
– – Benefits
– – RSS abuse
– – Defense
– Spam in blogs
– – History
– – Possible solutions
– – – rel=nofollow
– – – Turing tests
– – – Server-side redirects
– – – Client-side redirects
– – – Distributed Approaches
– – – Application-specific anti-spam methods
– – – – RSS feed monitoring
– Sping
– Spam mass
– – Thresholds
– Made For AdSense
– Bookmark spam
– Referer spam
– – Technical solutions
– Noncommercial spam
– – DoS spam
– – History
– – – Alternate meanings
– – Costs of spam
– – Political issues
– – Court cases
– Stopping e-mail abuse
– – Protection against spam
– – – Spam filters
– – – Preventing Address Harvesting
– – – – Address munging
– – – – Contact Forms
– – – Disposable e-mail addresses
– – – Defeating Web bugs and JavaScript
– – – Avoiding responding to spam
– – – Reporting spam
– – – Defense against email worms
– – Examination of anti-spam methods
– – – DNSBLs
– – – Content-based filtering
– – – Statistical filtering
– – – Checksum-based filtering
– – – Authentication and Reputation (A&R)
– – – Sender-supported whitelists and tags
– – – Ham passwords
– – – Cost-based systems
– – – – Stamps
– – – – Hashcash
– – – – Bonds
– – – – Issues
– – – Heuristic filtering
– – – Tarpits and Honeypots
– – Challenge/response systems
– e-Mail spam
– – Overview
– – Legality
– – Avoiding spam
– – – Avoiding sending spam
– – – – Cost-based methods
– – – – Confirmed opt-in
– – – – Highest Amount of Spam Received
– – How spammers operate
– – – Gathering of addresses
– – – Delivering spam messages
– – – – Using Webmail services
– – – – Using other people’s computers
– – – – – Open relays
– – – – – Open proxies
– – – – – Spammer viruses
– – – Obfuscating message content
– – – Spam-support services
– – Related vocabulary
– Spam bait
– Word salad
– – In spam e-mail
– – – Sentence and paragraph salad
– – – Letter salad
– – – Future
– – – Recommendations
– Spamvertising
– DNSBL
– – History of DNSBLs
– – DNSBL Operation
– – – DNSBL Queries
– – – DNSBL Policies
– – Terminology
– – Criticisms
– The Abusive Hosts Blocking List
– – DNSbl and RHSbl Lists
– – Controversy
– – AHBL In Court
– – – Richard Scoville/FreeSpeechStore vs. AHBL/SOSDG/Bruns/Kirch
– Open mail relay
– – History and technology
– – Abuse by spammers
– – Anti-spam efforts against open relays
– – Modern-day proponents
– Messaging spam
– – Instant-messaging applications
– – – Using privacy options to guard against messaging spam
– – – Using AIM ‘warn’ feature
– – Windows messaging spam
– Mobile phone spam
– Newsgroup spam
– Spit (VoIP spam)
– – Spyware
– – History and development
– – Ads and malware
– – Spyware, “adware”, and tracking
– – Routes of infection
– Effects and behaviors
– – Advertisements
– – “Stealware” and affiliate fraud
– – Identity theft and fraud
– – Digital rights management
– – Spyware and cookies
– – User consent and legality
– – Remedies and prevention
– – – Virtual Machines
– – – Security practices
– Adware
– – Application
– – Controversy
Online marketing
– Purpose of Online Marketing
– Online Marketing Activities
– Internet marketing
– – Definition and Scope
– – History
– – Business Models and Formats
– – Benefits
– – Limitations
– – Security Concerns
– – Effects on Industries
– e-Marketing
– Promotion
– – Example
– – Example 2: Veranda Park
– Branding
– – Concepts
– – History
– Publicity
– – Publicists
– – Effectiveness of Publicity
– Search engine marketing
– – Methods
– – – Search engine optimization
– – – Search engine advertising
– – – Paid inclusion
– – Ethical considerations
– Web traffic
– – Measuring web traffic
– – Controlling web traffic
– – – Limiting access
– – – Increasing web traffic
– – – – Organic traffic
– – – – Paid advertising
– – Traffic overload
– – – Denial of service attacks
– – – Sudden popularity
– Affiliate marketing
– – Early days
– – Adware
– – The new Web
– Affiliate
– – Broadcast networks
– – Electronic commerce
– – Corporate structure
– – Affiliate networks
– – – Use of affiliate links
– AdSense
– – AdSense for feeds
– – AdSense for search
– – Abuse of Google AdSense
– – How AdSense works
– e-Mail marketing
– – The Good
– – The Bad
– – E-mail marketing terms
– – Opt-in e-mail advertising
– – – Email Marketing Services and CAN-SPAM Compliance
– Permission marketing
– Telemarketing
– – Early History
– – Categories
– – Negative Perceptions
– – Do Not Call Listings
– – Avoiding Telemarketing Calls
Search engine optimization
– History
– – Early search engines
– – Organic search engines
– The relationship between SEO and the search engines
– Getting into search engines’ listings
– White hat methods
– Black hat methods
– – Legal issues
– High quality web sites typically rank well
– Relevance
– – Algorithms for relevance
– – Clustering and relevance
– Keyword density
– Keyword stuffing
– Link campaign
– Link exchange
– Reciprocal link
– Link farm
– – History
– – Justification
– – Guidelines
– Link popularity
– Anchor text
– Site map
– – Google Sitemaps
– Search engine results page
– – Organic search
– P4P
– Paid inclusion
– Google consultant
– Google bomb
– – Background
– – Googlebombing competitions
– – Google’s response
– – Googlebombing in general
– – Googlebombing as Political Activism
– – Commercial googlebombing
– – The Quixtar Google bombing example
– – Search engine bombing before Google
– – Accomplished Googlebombs
– – Justice bomb
– – Google juice
– – Googleating
– – Googlebait
– SEO contest
– – History
– – The basics
– – The differences

Internet Marketing, SEO & Advertising (PDF)

Marketing approach

The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit. Understanding consumer behavior involves a double research effort (via qualitative studies or quantitative studies). The intrinsic dimension is what is unique, which is unique to each person as a way to represent and practice the act of consumption. The extrinsic dimension consists of the external elements that surround and can influence their choices and decisions. For the marketer, the decision making process of the consumer spans stages and involves many parameters.
Market research are used to gather information to better understand the coveted target and environment (legal, political, social, regulatory, economic, cultural …) of the target. This will adapt methods of operational and strategic marketing accordingly.

Marketing approach

Web 2.0 Definition

Web 2.0 is the evolution of the Web towards greater simplicity (requiring no technical knowledge or computer for users) and interactivity (allowing everyone, individually or collectively, to contribute, share and collaborate in various forms). The term “Web 2.0″ means all technical, features and uses of the World Wide Web that follow the original form of the web, especially interfaces that allow users with little technical knowledge to adopt new functionality of the web. Thus, users contribute to the exchange of information and can interact (share, exchange, etc.) simply, with both the content and structure of the pages, but also between them, creating this way the social web. The user is using the tools at its disposal, as an active person on the canvas.

The term “2.0″ is now used as a generic term to apply the concept of Web 2.0 to other application domains.

Web 2.0 Definition

The Intelligence Community

Intelligence services are currently focusing on the fight against terrorism, leaving relatively little resources to monitor other security threats. For this reason, they often ignore external information activities that do not pose immediate threats to their government’s interests. Extremely few external services operate globally. Almost all other services focus on immediate neighbors or regions. These services usually depend on relationships with these global services for information on areas beyond their immediate neighborhoods, and often sell their regional expertise for what they need globally. A feature of both internal and external services is that they behave like a caste.
DOI: 10.13140/RG.2.2.25847.68006

Nicolae_Sfetcu-The_Intelligence_Community

Geography of London

London, south-east of Britain, is the capital and largest city of the United Kingdom. Long time the capital of the British Empire, it is henceforth the political center and the seat of the Commonwealth.
Founded almost 2000 years ago by the Romans under the name Londinium, London in the nineteenth century was the most populous city in the world. Now widely exceeded by many megacities, it remains a city of the first rank, because of its reach and its considerable economic power, mainly due to its status as the first global financial center.

Geography of London

 

 

Epistemology of Intelligence Agencies

Epistemology of Intelligence AgenciesAbout the analogy between the epistemological and methodological aspects of the activity of intelligence agencies and some scientific disciplines, advocating for a more scientific approach to the process of collecting and analyzing information within the intelligence cycle. I assert that the theoretical, ontological and epistemological aspects of the activity of many intelligence agencies are underestimated, leading to incomplete understanding of current phenomena and confusion in inter-institutional collaboration. After a brief Introduction, which includes a history of the evolution of the intelligence concept after World War II, Intelligence Activity defines the objectives and organization of intelligence agencies, the core model of these organizations (the intelligence cycle), and the relevant aspects of the intelligence gathering and intelligence analysis. In the Ontology section, I highlight the ontological aspects and the entities that threaten and are threatened. The Epistemology section includes aspects specific to intelligence activity, with the analysis of the traditional (Singer) model, and a possible epistemological approach through the concept of tacit knowledge developed by scientist Michael Polanyi. In the Methodology section there are various methodological theories with an emphasis on structural analytical techniques, and some analogies with science, archeology, business and medicine. In Conclusions I argue on the possibility of a more scientific approach to methods of intelligence gathering and analysis of intelligence agencies.

CONTENTS:

Abstract
1 Introduction
1.1. History
2. Intelligence activity
2.1. Organizations
2.2. Intelligence cycle
2.3 Intelligence gathering
2.4. Intelligence analysis
2.5. Counterintelligence
2.6. Epistemic communities
3. Ontology
4. Epistemology
4.1. The tacit knowledge (Polanyi)
5. Methodologies
6. Analogies with other disciplines
6.1. Science
6.2. Archeology
6.3. Business
6.4. Medicine
7. Conclusions
Bibliography

DOI: 10.13140/RG.2.2.12971.49445

07.04.2019

MultiMedia Publishing https://www.telework.ro/en/e-books/epistemology-of-intelligence-agencies/

Epistemology of Intelligence Agencies

Computing Devices

Computing DevicesThe computer itself is the main source of information for the investigator. In the computer, information is stored on the hard disk. A hard disk drive is a device that can record magnetic data, consisting of one or more rigid discs, read / write heads and mechanical mechanisms protected by a metal casing, hermetically sealed. The storage capacity of a hard disk is normal nowadays thousands of gigabytes. A computer may have one or more hard disks of different types and capacities.

Computing Devices

Bridge Game Overview

Contract bridge, usually known simply as bridge, is a trick-taking card game using a standard deck of 52 playing cards played by four players in two competing partnerships with partners sitting opposite each other around a small table. For purposes of scoring and reference, each player is identified by one of the points of the compass and thus North and South play against East and West. The game consists of several deals each progressing through four phases: dealing the cards, the auction (also referred to as bidding), playing the hand, and scoring the results. Dealing the cards and scoring the results are procedural activities while the auction and playing the hand are the two actively competitive phases of the game.

Nicolae_Sfetcu-Bridge_Game_Overview-C

An Epistemic Evolution of Intelligence

The perception of intelligence as power has intensified during the Second World War, when several intelligence agencies has been formalized and significantly increased. In all countries, new agencies and departments have been set up to deal with threats. Government publications in developed countries, following the September 11, 2001 attack, reflected a consensus that intelligence services are key to preventing mass attacks, spending huge amounts for the intelligence agencies that are considered a major component of national security systems.
DOI: 10.13140/RG.2.2.16398.20809

An Epistemic Evolution of Intelligence

London: Business, Travel, Culture

London: Business, Travel, CultureLondon, the only city to have hosted the Olympics three times (1908, 1948, 2012), is dynamic and very diverse culturally. It plays an important role in art and fashion. It receives 28 million tourists per year and has four sites in World heritage and numerous iconic landmarks: the Palace of Westminster, Tower Bridge, Tower of London, Westminster Abbey, Buckingham Palace, and renowned institutions like the British Museum or the National Gallery.

CONTENTS:

London
– Geography
– – Definition of London
– – Relief and hydrography
– – Districts
– – Urbanization
– – Climate
– History
– – London in Roman times
– – The Anglo-Saxon occupation
– – Medieval London
– – The modern times
– – The contemporary era
– Policy and Administration
– – Local administration
– – Postcodes in London
– – National administration
– – Twinning
– Demography
– – Population
– – Demographic evolution
– – Ethnic diversity
– – Residents born abroad
– – Religion
– Economy
– – Attractiveness
– – Services and finance
– – Tourism
– Lines of communication and transport
– – Rail transport
– – Truck transport
– – Air transport
– – River transport
– Education
– Culture
– – Entertainment
– – Arts
– – Museums
– – Music
– – Sport
– Media
Local government
– London Assembly
– – Composition
– – Presidency
– – Constituencies
– City of London
– – Institutions
– – – The Wards
– – Heraldry
– – An economic and financial center
Geography
– Metropolitan area
Economy
– London Stock Exchange
– – History
– – – Strategic alliances
– Port of London
Buildings and structures
– The tallest buildings
– – Lists
– – – Skyscrapers
– – – Other structures
– – – Comparison chart
– – – Future buildings
– – Other famous structures
– Tower of London
– – Crown jewels
– – Menagerie
Transport
– Air network
– – Aircraft
– – Gondola lift
– Subways and trams
– – London Underground
– – Docklands Light Railway
– – Tramway (Croydon Tramlink)
– Rail network
– – London Overground
– – Commuter trains
– – Outlines
– – International connections
– – Airports connections
– Road network
– River network
– London Underground
– – The metropolitan network
– – – The lines
– – – Stations
– – Culture
– – – The metro map
– – – The roundel
– – – Contribution to the arts
– Bridges
– – River Crossings
– – – River Thames
– – – River Lea
– – – Subterranean rivers
– – – Canals and Docks
– – Road and foot bridges
– – Railway bridges
Culture
– Annual events
– – Major annual events in London
– Museums
– Public art in the City of London
– – Aldgate
– – Bank
– – Blackfriars
– – Broadgate / Liverpool Street / Bishopsgate
– – Cannon Street
– – Fenchurch Street
– – Fleet Street
– – Holborn
– – Moorgate
– – St Paul’s
– – Temple
– – Tower Hill
Education
– Universities and higher education colleges in London
– – Specialised and private universities and higher education colleges
– – Foreign universities
Tourism
– Get in
– – By plane
– – – Airports
– – By boat
– – By train
– – By bus
– – By car
– Get around
– – By train
– – By metro
– – By tram
– – – Oyster card
– – By bus
– – By taxi
– – By car
– – By bike
– – Walk
– See
– – Religious buildings
– – Parks
– – Museums
– – Royal Parks
– – – Administration
– Tips
– – Learn
– – Buy
– – Eat
– – Market towns
– – What to do
– – – Drink
– – – Public events
– – – Bars
– – Concerts
– – – Nightclubs
– – Sleep
– – – Cheap
– – Go next
– – Gentlemen’s clubs
References
About the author
– Nicolae Sfetcu
– – By the same author
– – Contact
Editura
– MultiMedia Publishing

MultiMedia Publishing House https://www.telework.ro/en/e-books/london-business-travel-culture-short-guide/

London: Business, Travel, Culture