Internet Marketing, SEO & Advertising

Internet Marketing, SEO & AdvertisingA guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits.
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings.
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.
Other components of the promotional mix include publicity, public relations, personal selling and SHOP SHOP SALE s promotion.
Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

CONTENTS:

Advertising
– History
– Media
– Impact
– Public service advertising
– Flyposting
– Social impact
– – Regulation
– – Critiques of the medium
– – Public perception of the medium
– – Effects on communication media
– Future
– Advertising agencies
– – Agency personnel
>Online advertising
– Overview of the market
– Payment conventions
– Rich Media advertising
– Email advertising
– Affiliate marketing
– Contextual advertising
– Domain parking
– Type-in traffic
– Advertising network
– Classified ad
– Ad serving
– – Central ad server
– – Ad Server Functionality
– – Pop-up ad
– – – Background
– – – Non-browser pop-up ads
– – Popup generators
– – – Background
– – – Are Popup Ads Annoying?
– – – Recent works
– – Hover Ads
– – – Background
– – – Technology
– Web banner
– – History
– – Standard sizes
– – Types of web banners
– – – Message Plus Unit (MPU)
– Ad filtering
– – Browser integration
– – External programs
– – Common advertising techniques
– – Pop-up blocking
– – – Problems with pop-up blockers and non-advertising ‘pop-ups’
– – – Circumventing pop-up blockers
– Payment
– – Cost Per Impression
– – – Cost Per Mille
– – Cost Per Thousand
– – – Effective Cost Per Mille
– – Cost Per Action
– – – Effective Cost Per Action
– – Cost Per Click
– – Pay per click
– – – Categories
– – – – Keyword PPCs
– – – – Product PPCs
– – – – Service PPCs
– – – – Pay per Call
– – Click-through rate
– Click fraud
– – Pay per click advertising
– – Non-contracting parties
– – Organization
– – Litigation
– – Solutions
Spam
– Solutions to the spam problem
– Spamming in different media
– – E-mail spam
– – Messaging spam
– – Newsgroup spam and Forum spam
– – Mobile phone spam
– – Internet telephony spam
– – Online game messaging spam
– – Spam targeting search engines (Spamdexing)
– – – Blog, wiki, guestbook, and referrer spam
– Commercial uses
– – Comparison to postal “junk” mail
– Spamdexing
– – Content spam
– – Link spam
– – Other types of spamdexing
– Cloaking
– Page hijacking
– Doorway page
– Scraper site
– Spam blogs
– – History
– – Problems
– – Benefits
– – RSS abuse
– – Defense
– Spam in blogs
– – History
– – Possible solutions
– – – rel=nofollow
– – – Turing tests
– – – Server-side redirects
– – – Client-side redirects
– – – Distributed Approaches
– – – Application-specific anti-spam methods
– – – – RSS feed monitoring
– Sping
– Spam mass
– – Thresholds
– Made For AdSense
– Bookmark spam
– Referer spam
– – Technical solutions
– Noncommercial spam
– – DoS spam
– – History
– – – Alternate meanings
– – Costs of spam
– – Political issues
– – Court cases
– Stopping e-mail abuse
– – Protection against spam
– – – Spam filters
– – – Preventing Address Harvesting
– – – – Address munging
– – – – Contact Forms
– – – Disposable e-mail addresses
– – – Defeating Web bugs and JavaScript
– – – Avoiding responding to spam
– – – Reporting spam
– – – Defense against email worms
– – Examination of anti-spam methods
– – – DNSBLs
– – – Content-based filtering
– – – Statistical filtering
– – – Checksum-based filtering
– – – Authentication and Reputation (A&R)
– – – Sender-supported whitelists and tags
– – – Ham passwords
– – – Cost-based systems
– – – – Stamps
– – – – Hashcash
– – – – Bonds
– – – – Issues
– – – Heuristic filtering
– – – Tarpits and Honeypots
– – Challenge/response systems
– e-Mail spam
– – Overview
– – Legality
– – Avoiding spam
– – – Avoiding sending spam
– – – – Cost-based methods
– – – – Confirmed opt-in
– – – – Highest Amount of Spam Received
– – How spammers operate
– – – Gathering of addresses
– – – Delivering spam messages
– – – – Using Webmail services
– – – – Using other people’s computers
– – – – – Open relays
– – – – – Open proxies
– – – – – Spammer viruses
– – – Obfuscating message content
– – – Spam-support services
– – Related vocabulary
– Spam bait
– Word salad
– – In spam e-mail
– – – Sentence and paragraph salad
– – – Letter salad
– – – Future
– – – Recommendations
– Spamvertising
– DNSBL
– – History of DNSBLs
– – DNSBL Operation
– – – DNSBL Queries
– – – DNSBL Policies
– – Terminology
– – Criticisms
– The Abusive Hosts Blocking List
– – DNSbl and RHSbl Lists
– – Controversy
– – AHBL In Court
– – – Richard Scoville/FreeSpeechStore vs. AHBL/SOSDG/Bruns/Kirch
– Open mail relay
– – History and technology
– – Abuse by spammers
– – Anti-spam efforts against open relays
– – Modern-day proponents
– Messaging spam
– – Instant-messaging applications
– – – Using privacy options to guard against messaging spam
– – – Using AIM ‘warn’ feature
– – Windows messaging spam
– Mobile phone spam
– Newsgroup spam
– Spit (VoIP spam)
– – Spyware
– – History and development
– – Ads and malware
– – Spyware, “adware”, and tracking
– – Routes of infection
– Effects and behaviors
– – Advertisements
– – “Stealware” and affiliate fraud
– – Identity theft and fraud
– – Digital rights management
– – Spyware and cookies
– – User consent and legality
– – Remedies and prevention
– – – Virtual Machines
– – – Security practices
– Adware
– – Application
– – Controversy
Online marketing
– Purpose of Online Marketing
– Online Marketing Activities
– Internet marketing
– – Definition and Scope
– – History
– – Business Models and Formats
– – Benefits
– – Limitations
– – Security Concerns
– – Effects on Industries
– e-Marketing
– Promotion
– – Example
– – Example 2: Veranda Park
– Branding
– – Concepts
– – History
– Publicity
– – Publicists
– – Effectiveness of Publicity
– Search engine marketing
– – Methods
– – – Search engine optimization
– – – Search engine advertising
– – – Paid inclusion
– – Ethical considerations
– Web traffic
– – Measuring web traffic
– – Controlling web traffic
– – – Limiting access
– – – Increasing web traffic
– – – – Organic traffic
– – – – Paid advertising
– – Traffic overload
– – – Denial of service attacks
– – – Sudden popularity
– Affiliate marketing
– – Early days
– – Adware
– – The new Web
– Affiliate
– – Broadcast networks
– – Electronic commerce
– – Corporate structure
– – Affiliate networks
– – – Use of affiliate links
– AdSense
– – AdSense for feeds
– – AdSense for search
– – Abuse of Google AdSense
– – How AdSense works
– e-Mail marketing
– – The Good
– – The Bad
– – E-mail marketing terms
– – Opt-in e-mail advertising
– – – Email Marketing Services and CAN-SPAM Compliance
– Permission marketing
– Telemarketing
– – Early History
– – Categories
– – Negative Perceptions
– – Do Not Call Listings
– – Avoiding Telemarketing Calls
Search engine optimization
– History
– – Early search engines
– – Organic search engines
– The relationship between SEO and the search engines
– Getting into search engines’ listings
– White hat methods
– Black hat methods
– – Legal issues
– High quality web sites typically rank well
– Relevance
– – Algorithms for relevance
– – Clustering and relevance
– Keyword density
– Keyword stuffing
– Link campaign
– Link exchange
– Reciprocal link
– Link farm
– – History
– – Justification
– – Guidelines
– Link popularity
– Anchor text
– Site map
– – Google Sitemaps
– Search engine results page
– – Organic search
– P4P
– Paid inclusion
– Google consultant
– Google bomb
– – Background
– – Googlebombing competitions
– – Google’s response
– – Googlebombing in general
– – Googlebombing as Political Activism
– – Commercial googlebombing
– – The Quixtar Google bombing example
– – Search engine bombing before Google
– – Accomplished Googlebombs
– – Justice bomb
– – Google juice
– – Googleating
– – Googlebait
– SEO contest
– – History
– – The basics
– – The differences

Internet Marketing, SEO & Advertising (PDF)

Marketing approach

The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit. Understanding consumer behavior involves a double research effort (via qualitative studies or quantitative studies). The intrinsic dimension is what is unique, which is unique to each person as a way to represent and practice the act of consumption. The extrinsic dimension consists of the external elements that surround and can influence their choices and decisions. For the marketer, the decision making process of the consumer spans stages and involves many parameters.
Market research are used to gather information to better understand the coveted target and environment (legal, political, social, regulatory, economic, cultural …) of the target. This will adapt methods of operational and strategic marketing accordingly.

Marketing approach

Small Business Management for Online Business – Web Development, Internet Marketing, Social Networks

O introducere în teoria şi practica conceptelor de sănătate, medicină, boli, droguri, nutriţie, detoxifiere, apă, frumuseţe, diete, pierderea în greutate şi exerciţii fizice.

Există patru factori determinanţi ai sănătăţii generale: biologia umană, mediu, stilul de viaţă, şi asistenţa medicală. Astfel, sănătatea este menţinută prin ştiinţa şi practica medicală, dar poate fi, de asemenea, îmbunătăţită prin efort individual. Aptitudinile fizice, pierderea în greutate, alimentaţia sănătoasă, managementul stresului şi renunţarea la fumat şi alte abuzuri de substanţe, sunt exemple de măsuri pentru a îmbunătăţi sănătatea cuiva.
Exerciţiul fizic este considerat important pentru menţinerea condiţiei fizice, inclusiv o greutate sănătoasă, construirea şi menţinerea oaselor sănătoase, a muşchilor şi articulaţiilor, promovarea bunăstării fiziologice, reducerea riscurilor chirurgicale, şi consolidarea sistemului imunitar.
O nutriţie adecvată este cel puţin la fel de importantă pentru sănătate ca exerciţiile. Atunci când se practică exerciţiile devine şi mai importantă o dietă bună pentru a asigura organismului raportul corect de macronutrienţi, pentru a ajuta organismul în procesul de recuperare după exerciţii fizice extenuante.
O modalitate importantă de a menține sănătatea ta personală este de a avea o dietă sănătoasă. O dietă sănătoasă include o varietate de alimente pe bază de plante și animale care oferă substanţe nutritive pentru corpul dvs. Astfel de elemente nutritive vă dau energie și menține funcţionarea corpului. Nutrienții ajută la construirea şi întărirea oaselor, muşchilor, tendoanelor și, de asemenea, reglementează procesele corpului (de exemplu, tensiunea arterială). Piramida – ghidul alimentelor – este un ghid în formă de piramidă a alimentelor sănătoase împărțit în secțiuni. Fiecare secțiune prezintă aportul recomandat pentru fiecare grup de alimente (de exemplu, proteine, grăsimi, carbohidraţi, și zaharuri). Efectuarea de alegeri alimente sănătoase este importantă, deoarece aceasta poate reduce riscul de boli de inimă, unele tipuri de cancer în curs de dezvoltare, și va contribui la menţinerea unei greutăţi sănătoase.
Controlul propriu asupra vietii tale şi aşteptările realiste cu privire la provocările tale zilnice, sunt cheia managementului sănătăţii, probabil cel mai important ingredient pentru a trăi o viaţă fericită şi plină de satisfacţii.

CUPRINS:

Sănătatea
– Exerciţii fizice
– Igiena
– Nutriţia
– Sănătatea mentală
– Factori determinanţi ai sănătăţii
– – Menţinerea sănătăţii
– – – Dieta
– – – Rolul ştiinţei
– – – Rolul sănătăţii publice
– Efectele radiaţiei solare asupra sănătăţii oamenilor
– – Beneficii
– – Riscuri
Medicina
– Ramuri ale medicinii
– Practiţionişti de nivel mediu
– Educaţia medicală
– Restricţii legale
– Medicina alternativă
– – Tipuri de medicină alternativă
– – – Sisteme bazate pe convingeri neştiinţifice sau practici tradiţionale
– – – Energii supranaturale şi interpretări eronate ale energiilor fizice
– – Ayurveda
– – – Clasificarea metodelor
– Pseudo-medicina
– – Frenologia
– – Homeopatia
– – – Remedii şi tratamente
– – – Reglementări şi prevalenţe
– – – Opoziţia publică
– – Medicina energetică
– – – Clasificarea metodelor
– – – Convingeri
– – – Cercetări ştiinţifice
– – – Explicaţii alternative pentru rapoarte pozitive
Boli
– Cauze şi transmisibilitate
– Variaţii sociale şi culturale
– Cancerul
– Diabetul zaharat
– Ebola
– – Boala virală Ebola
– Durerea de burtă
– – Simptome
– – Stresul şi sindromul colonului iritabil
– – Tratament
– Durerea de cap
– – Cum scăpaţi de durerea de cap
– 4 teste pentru femeile peste 50 ani
Droguri
– Medicaţie
– Utilizarea spirituală şi religioasă
– Auto-îmbunătăţirea
– Consumul de droguri recreaţionale
– Medicamente
– – Cele mai vândute medicamente din lume
– Substanţe abortive
– – Istorie
– – Abortive pe bază de plante
– – Medicamente abortive
– Plante etnobotanice psihoactive
– – Legaliatea plantelor psihoactive
– – Acacia
– – Ayahuasca (Banisteriopsis caapi)
– – Bay bean (Canavalia maritimă, Canavalia trandafirie)
– – Murele (Rubus fruticosus)
– – Trompeta îngerilor (Brugmansia)
– – Piperul negru (Piper nigrum)
– – Scorţişoara (Cinnamomum verum)
Nutriţia
– Nutrienţi
– – Macronutrienţi
– – Micronutrienţi
– – Minerale în canităţi foarte mici
– – Antioxidanţi
– – Flora bacteriană intestinală
– Diete de sănătate
– – Diete alimentare vegetariene complete
– – “Paradoxul” francez
– Aditivi alimentari
– – Codificarea aditivilor alimentari
– – Standardizarea produselor derivate
– – Categorii de aditivi alimentari
– Cum mâncăm sănătos?
– – 1. Prioritizarea cumpărăturilor
– – 2. Stabileşte un buget
– – 3. Achiziţionează produse de pe pieţele locale, ţărăneşti
– – 5. Reducerea consumului de carne
– – 6. Cumpără cereale în vrac
– – 7. Cumpără legume şi fasole în vrac
– – 8. Reducerea consumului de produse lactate
– – 9. Cumpără doar ceea ce ai nevoie
– – 10. Cumpără de la magazine cunoscute
– – 11. Găteşte mult
– – 12. Găteşte cu alimente integrale
– – 13. Mănâncă mai puţin
– Cimbrul
– – Cultivarea
– – Cimbrul în mâncare
– – Cimbrul ca medicament
– Ridichiile
– – Cultivarea
– – Consumul
Detoxifierea
– Detoxifierea în medicina alternativă
– – Istoric
– – Tampoane de curăţare şi detoxifiere
– Tipuri de detoxifiere
– – Dezintoxicarea de alcool
– – Dezintoxicarea de droguri
– – Detoxifiere metabolică
– – Medicina alternativă
– Modalităţi de detoxifiere
– – Diete de detoxifiere
– – Curăţirea colonului
– – Metale grele
– – Dispozitive de detoxifiere
– Terapia de chelare
– Detoxifierea proteică
– Detoxifierea anusului şi intestinelor cu cafea
– – Efecte şi riscuri
– Remedii naturale pentru detoxifierea organismului
– Plasturi (tampoane) de detoxifiere aplicate pe picioare
– – Ce sunt plasturii de detoxifiere (tampoanele de detoxifiere) pentru picior?
– – De ce se aplică plasturii pe picioare?
– Cura de detoxifiere
– – Reţeta pentru micul dejun
Apa
– Apa potabilă
– Calitatea apei de băut şi contaminanţi
– Filtre de apă potabilă
– – Utilizări
– Tipuri de filtre de apă
– – Filtre pentru staţiile de tratare a apei
– – Filtre pentru apa potabilă la punctul de folosire/domestice
– – Filtre de apă portabile
– – Filtre de apă improvizate
– Osmoza inversă
– Purificarea apei de băut prin osmoză inversă
Frumuseţea
– Atractivitatea fizică
– Atracţia fizică
– Factorii contributivi generali
– Atracţia interpersonală
– Medicina estetică
– – Indicaţii
– – Cele mai obişnuite proceduri
– – Beneficii ale medicinei estetice
– Chirurgia plastică
– Cosmetice
– – Istorie
– – Controverse privind cosmeticele
– – – Etica
– – – Protecţia
– – – Testarea pe animale
– Cosmetologia antropometrică
– – Istorie
– – Intervenţia chirurgicală
– – Tipuri de cosmetologie antropometrică
– – Perioada de reabilitare
– – Complicaţii dupa cosmetologia antropometrică
– Părul
– – Culoarea părului
– – – Culoarea părului este pigmentarea foliculilor de păr din cauza a două tipuri de melanină: eumelanină şi feomelanină.
– – – Genetica şi biochimia culorii părului
– – Îndepărtarea părului
– – – Forme de îndepărtarea părului
– – – Avantaje şi dezavantaje
– – Părul nedorit la femei şi hirsutismul
– – – Ce se poate face
Diete
– Tipuri de diete
– – Diete cu conţinut scăzut de grăsime
– – Diete cu conţinut scăzut de carbohidraţi
– – Diete cu conţinut scăzut de calorii
– – Diete cu conţinut foarte scăzut de calorii
– – Numărarea caloriilor
– – Diete de detoxifiere
– Rolul alimentaţiei în diete
– Dieta în diabet
– – Carbohidraţi
– – Alternative cu nivel scăzut de carbohidraţi
– Ce presupune o dietă sănătoasă?
– – 1. Bea mai multă apă
– – 2. Mănâncă la micul dejun
– – 3. Mănâncă bine pe tot parcursul zilei
– – 4. Mănâncă la ore corecte
– – 5. Renunţă cât mai mult la carne
– – 6. Citeşte etichetele
Pierderea în greutate
– Pierderea în greutate
– Pierderea in greutate intenţionată
– Scăderea neintenţionată în greutate
– – Cauze ale pierderii neintenţionate în greutate
– Reducerea grăsimii sau a masei musculare?
– Energie obţinută din hrană
– Diete
– Obezitatea
– – Fenotipuri
– – Fiziopatologie
– – Diagnosticul obezităţii
– – – Indicele de masă corporală
– – – Alţi indici
– – Cauze ale obezităţii
– – – Procese obesogenice
– – – Perturbatoare ale sistemului endocrin
– – – Mediu farmaceutic
– – – Mediu microbiologic
– – – Factori ereditari în obezitate
– – – Alte cauze
– Managementul greutăţii personale
– – Modalităţi de gestionare a greutăţii
– – – Creşterea aportului de proteine, în special la micul dejun
– – – Folosiţi o farfurie mai mică
– – – Mâncaţi mai multă supă
– – – Alegeţi alimente cu calorii scăzute
– – – Creşterea consumului de lactate poate ajuta la pierderea de grăsime
– – – Includerea mai multor legume în mese
– – – Fibre
– – – Amidonul rezistent
– – – Capsaicina (ardei iute)
– – – Cafeina
– – – Ceaiul verde
– Slăbirea prin consumul de apă
– – Impactul energetic
– – – Relementarea energiei
– – – Termoreglarea
– – – Schimbările de dietă
– – Motivaţia pentru un aport mai mare de apă
– – – Apa carbogazoasă
Exerciţii fizice
– Efectele exerciţiilor fizice asupra sănătăţii
– Funcţii influenţate de exerciţiile fizice
– – Sistemul cardiovascular
– – Sistemul imunitar
– – Funcţia cerebrală
– – Depresia
– – Somnul
– – Exerciţii excesive
– – Studiul Myokine
– Exerciţiile fizice, slăbitul, şi sănătatea
– – Fii în formă
– – Menţine o greutate sănătoasă
– – Exerciţii fizice diversificate
– – Exerciţii fizice cu inteligenţă
– – Exploatează micile oportunităţi
– Creşteţi capacitatea plămânilor
– – Respiraţi adânc
– – Inspiraţi adânc
– – Stropiţi-vă cu apă pe faţă
– – Relaxaţi muşchii şi ţineţi-vă respiraţia
– – Expiraţi încet, şi repetaţi de 3-4 ori
– – Încercaţi exerciţii de respiraţie simple
– Exerciţii yoga de relaxare în timp ce lucrezi pe calculator
– Cum să eviţi durerea de şale sau lumbago prin exerciţii fizice
Exonerare de răspundere
Referințe
Despre autor
– Nicolae Sfetcu
– – De același autor
– – Contact
Editura
– MultiMedia Publishing

MultiMedia Publishing https://www.telework.ro/ro/e-books/sanatate-frumusete-metode-de-slabire/

Small Business Management for Online Business – Web Development, Internet Marketing, Social Networks

How to… Marketing for Small Business

How to... Marketing for Small BusinessWith the exponential growth of the popularity of the Web – the primary instrument using the Internet – an increasingly profitable activity began to be used by a growing number of companies: electronic advertising and marketing, instruments that offer tremendous opportunities at minimal cost .
With more than billion of users worldwide and a big growth rate in the number of users per month, marketing on the Internet is much easier than the traditional methods. Taking into account that a typical marketing campaign causes a response rate of at least 2%, theoretically gives a huge number of answers on the Internet.
What do you expect from Internet Marketing? If you have the patience to deepen understanding of your products and services, and you will design and implement a detailed and valid marketing plan, you can relatively easily to achieve any goal you propose. Perhaps this will not bring immediate material gain, but you will easily notice that you have already created a reputation among clients and competitors, and have been known your offers, at a price much lower than the classic approaches.
In short: you have to give valuable information in an attractive framework… change its content as often as possible … spread them using the many resources offered by the Internet … and use them in such a way as to facilitate client activity… being sure that you are on your way to SUCCESS!

CONTENTS:

Introduction
Marketing or advertising?
– The key to success in online promotion
– Failures and solutions in web design
– – Solutions
– – Content
– – The goal of web marketing
– The e-marketing concept
– – So what is marketing?
– Elements of a successful presence on the Internet
– – Domain names
– – Design
– – Promotion
– – Visitors interest
Market research
– Business Plan
– Audience
– – Visitors
– Size and structure of the market
Consumption research
– Methods for the investigation of the needs
– Investigation of consumer behavior. Regaining lost customers.
Pricing Policy in Online Businesses
– Web design
– Attracting customers
– The shift from marketing to sales
– Merchant account
– Order form
– Online authorization
– Order tracking
– Technical challenges
– Subcontracting
– Conclusions
Short tips on online promotion strategy
Marketing policy
– When should you start?
– Marketing plan
– Guerrilla marketing
– – Link strategy
– – Banner strategy
– – e-Mail strategy
– – Web forums and mailing lists/e-groups
– – – Advertisements
– – – Online contacts
– – Online magazines / Newsletters
– – – 12 advices for a newsletter
– – Contests, prizes and freeware in marketing
– – – Organization of contests
– – – Awards
– – – Freeware
– Viral marketing
– – Where it comes from the power of the system?
– – How does viral marketing work?
– – Planning online business
– – Key Practices:
– – Key resources:
– – Planning elements:
Collecting and analyzing information
– Planning online business
– – Key Practices:
– – Key resources:
– – Planning elements:
Network marketing
Affiliate programs
– Choosing an affiliate program
– Setting up an affiliate program
– – Method #1
– – Method #2
– – Method #3
Online advertising
– Establish a clear goal
– Define the advert
– Site optimization
– Use the interactive capabilities of the Internet
– Copywriting
– – 1. Gathering information about the product
– – 2. Identify the essential characteristics of the product
– – 3. Identify the target audience
– – 4. Establish objectives of your message
– – 5. Identify the format of the message
– – 6. Develop the message
– Direct marketing techniques
– Increase the exposure
– Marketing brochures and flyers
– – Advice #1: Look – and only then try to see
– – Advice #2: Extreme simplicity
– – Advice #3: Bars and boxes
– – Advice #4: Do not forget the “nothing”
– – Advice #5: Less is more
– – Advice #6: Proportions
– – Advice #7: Adequacy
– – Advice #8: Color
– – Advice #9: Paper
– – Advice #10: Details
– Using the business card as a marketing tool
– Increasing sales through catalogs
– Television versus Internet in advertising
– – Similarities:
– – Differences
The marketing myths
– Myth #1: You can advertise for tens of millions people on the Internet
– Myth #2: If you currently do not act on Internet, you will lose a big chance
– Myth #3: You cannot advertise on the Internet
– Myth #4: If you try to advertise on the Internet, you will be burned alive
– Myth #5: You can make lots of money quickly on the Internet
– Myth #6: No one makes any money on the Internet
– Myth #7: Nobody can find you on the Internet. (Alternative: You can not find anything on the Internet)
Finally,

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How to… Marketing for Small Business